Are Longform Salesletters Genuinely Dead?

Submitted by: J.A. Reeves

Just because folks are in a tizzy over video salesletters being dead , as well as a certain someone came out having a report saying that longform salesletters are dead – doesn t mean they re actually dead.

In the event you believe they are – you’ll need to consider it a little much more closely. Isn t Everything dead? Email marketing and advertising is dead, salesletters are dead, social media is dead, blogging is dead, direct mail is dead, the internet is dead everything is dead!

Funny thing is they re not.

Not in the slightest.

In this post I m going to show you exactly why they re NOT dead why video salesletters are fantastic, but not the savior of companies folks make them appear to be and what you must be performing as opposed to worrying about which media format is finest.

So let s start off out with

Why Are Video Salesletters Converting (Normally) Much better Than Long-form Salesletters?

Let me 1st commence this by saying yes, in most cases video salesletters ARE converting better than long-form salesletters appropriate now. Their are several reasons for it.

#1 – They re New – Just like any other fad of the month , clients merely aren t used to video salesletters. Consider it. You’ve got a control out within the mail after awhile it fatigues. You send a brand-new package out and guess what? It does greater! When clients see something new they pay extra attention just since it is new – and you make much more sales. But, right after awhile the shiny object syndrome calms down and points go back to typical.

#2 – They Reveal Personality – One of the things I love about video salesletters is that they reveal your personality. You’ll be able to do fundamentally anything you want with them. Folks adore personality and when they can see your face or hear your talk they adore it because it shows you re a actual individual.

#3 – It s Interactive – One of the main issues I see with salesletters is that they re FREAKING BORING (far more on this in a second). They re not interactive, they re not engaging and your conversions then suck. With videos things are flashing on the screen, bullet points are popping in and out, and men and women remain a lot more engaged basically simply because there’s more to examine.

Are Video Salesletters Here To Remain?

Yes, I think they are. But do I think they ll ever replace long-form salesletters?

Completely not.

When it comes down to it you re still giving a sales message. And your outcomes are going to reflect the effectiveness of your salesmanship. It doesn t matter if you re on the phone, sending direct mail, e-mail, faxes, video salesletters or long-form salesletters a sales message is actually a sales message.

In case you suck at writing copy – anything you write is going to obtain a poor conversion rate.

And should you suck at writing video scripts – your video salesletter is going to suck too. It s actually as basic as that. Men and women are seeing video salesletters as some type of miracle-cure for poor salesmanship. Trust me they re not!

In a minute I ll show you specifically what I m performing to help integrate videos into my sales messages.

Simply because even though it might appear like it a bit bit – I m totally NOT knocking video salesletter.

I think they re incredibly potent, if carried out right .but they re merely not the keys to the kingdom everybody thinks they’re – a minimum of not within the long-term.

I could talk for DAYS about the difference between long-form salesletters and videos but instead, let me tell you 1 small hint prior to I tell you the exact technique I m personally taking with both my clients also as my own personal projects (in regards to videos).

The Key To An Successful Sales Message

There s NO doubt that it s obtaining harder and harder to sell. Between the crappy economy and individuals suddenly acquiring ADD at epidemic rates (do not even get me began on that argument) conversions overall have been plummeting.

So, what s a copywriter or business owner to do?

It is really not hard, really.

All you need to do .is BE Intriguing!

Listen, I hear men and women complaining about their conversion rates going down the tube. But mine and my clients are skyrocketing. Why? Simply because in case you comprehend your prospect and know what to talk about they ll listen.

Personally I think we ought to be shifting towards advertorial-style sales messages – whether or not it s having a video or not. Your prospects are sick of getting bombarded with pitches all day – and they want Real content prior to they acquire!

I m writing a letter write now where you would by no means even know it was a pitch until about page five. And I can fairly much guarantee you – it is going to convert like crazy. The reason is since I know my audience and I matched the message to the audience.

Ok..so..what do I personally recommend when it comes to video salesletters and long-form salesletters?

A couple of Salesletter Ideas To Try

You’ve got a number of alternatives you can take. Just because the guru s are doing video salesletters with no controls and save without even a pause button (for the record I ve by no means listened to a lot more than 10 seconds of a video with no pause button) doesn t mean You must do the same.

Here are some options for you that nobody else seems to be talking about.

1.Straight Up Video Salesletter – This would be infomercial style or Frank Kern style for those familiar with him. It s you in front of the camera, giving a pitch. In case you do this you should have a great personality and do some thing in the initial few seconds to grab them proper off the bat and peak their interest.

2.Powerpoint Salesletter – This is something I m going to attempt for my upcoming website (I ll be attempting numerous things) and basically all you do is write out a 4-8 page salesletter and read the dam factor! I feel it is funny how folks say that long-form salesletters are dead yet the video they re on is just them reading a long-form salesletter outloud. *Sigh*

three.Top Video Then Long-Form – Some thing else to try is having a video at the top of the page selling them on the concept of reading the salesletter. Like any very good advertorial (like I said – start off writing more advertorial-style salesletters are your conversions WILL go up) the beginning wants to sell them on truly reading the whole letter. That way they see you, know it s a actual individual which makes their wall go down and they really feel more relaxed.

4.Video Inside The Salesletter – One factor I m trying on 1 of my side projects is literally having multiple videos Inside the salesletter. I m actually trying this on an affiliate salesletter where the founder of the organization is an infomercial guy – so the videos he has are excellent. Essentially the layout of it’s that I m explaining a concept – then going into much more detail with the video.

5.Just Text – The 5th option is to merely test your salesletter with just text. No video, no audio, nothing. It might not constantly function the best but often it’ll!

Listen when it comes down to it the only thing that matters is in the event you test your salesletters.

And if JUST a video works finest for you – that s fantastic. If just text works best that s fantastic too. The crucial factor is which you not only test those five ideas and figure out which works very best – but you then test it Once again a couple of months down the road soon after the video phenomenon wears down a bit.

And if you are worried about a lack of salesletters needing to be written – send your customers to this post. Right after all if you look closely, you ll notice a way for you to make A lot more funds from every client, not much less

Let me know your thoughts on the whole video vs. long-form copy argument.

About the Author: Jeremy Reeves is a freelance copywriter and marketing consultant. To learn more about Jeremy and how he can grow your business, head over to

JeremyReeves.com/freelance-copywriter.html

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